Sportsbook
William Hill
A British betting name from 1934, with Bet Builder and cash out on the slip.
Scout report
William Hill has taken bets since 1934. Our data counts 34+ sports, with Bet Builder and cash out on the slip and live streaming on top.
The kickoff offer reads "Bet £10 Get £40 in Free Bets", quoted in pounds with no naira version in our data. The qualifying bet needs odds of 1/2 or longer, and the free bets expire after 7 days.
The app was rebuilt, and our data rates it as fast with the full feature set. William Hill opened in 1934 and holds licences from UKGC, Gibraltar.
What works
- More than 90 years in the betting trade
- Bet Builder plus cash out when you need it
- 34+ sports covered
- A rebuilt app our data rates as fast
What to watch
- Welcome free bets expire after 7 days
- The qualifying bet needs odds of 1/2 or longer
- A UK focus with less new product than younger rivals
Ways to fund
- Visa
- Mastercard
- PayPal
- Skrill
- Neteller
- Bank Transfer
Where it plays
- United Kingdom
- Ireland
- Malta
- Spain
- Italy
- Germany
As listed in our bookie data. Check the bookie's own terms for your country before you sign up.
Our verdict
William Hill is the traditional choice for a punter who wants Bet Builder on a British licence. The 7-day expiry on the free bets is the catch.